Deputy Chief Marketing and Brand Officer
Job ID: 322684 Posted 4/20/2026
Location: New York, New York
Job Type: Direct Hire
Work Site: Hybrid
Category: Health Care Leadership
Skills:
Salary Low: $285000 - Salary High: $294000
Duration: 2 Weeks
Shift:
Position: 322684
Job Description
Title: Deputy Chief Marketing & Brand Officer
Location: New York, NY (Hybrid)
Salary Range: $274,000 – $294,000
Overview
A large, mission-driven healthcare organization is seeking a Deputy Chief Marketing & Brand Officer to play a key leadership role in advancing brand strategy, reputation, and growth. This individual will partner closely with executive leadership to shape and execute an integrated marketing and communications strategy that strengthens market presence, deepens community engagement, and drives measurable business results.
Key Responsibilities
Strategic Leadership & Brand Management
- Partner with executive leadership to develop and execute a comprehensive marketing and communications strategy
- Ensure brand consistency and strong positioning across all channels and touchpoints
- Translate complex products/services into clear, differentiated value propositions
Campaigns, Growth & Engagement
- Lead multi-channel marketing campaigns focused on acquisition, retention, and brand awareness
- Develop audience insights using data, research, and analytics
- Manage marketing calendars, campaign roadmaps, and execution timelines
Communications & Media
- Oversee enterprise-wide messaging, including digital platforms and social media
- Lead media relations, PR strategy, and crisis communications
- Support executive visibility, thought leadership, and internal communications
Digital, Product & Experiential Marketing
- Oversee digital marketing strategy, including content, UX, and campaign performance
- Lead experiential marketing initiatives and community engagement efforts
- Build product marketing infrastructure (collateral, guides, landing pages, etc.)
Marketing Technology & Analytics
- Provide leadership over CRM and marketing automation tools (Salesforce Marketing Cloud preferred)
- Drive audience segmentation, personalization, and lifecycle marketing strategies
- Ensure compliance with healthcare regulations and data governance standards
Team Leadership
- Lead, mentor, and develop a high-performing marketing and communications team
- Manage agency partners and vendors
- Contribute to enterprise-wide strategic planning and decision-making
Qualifications
- Bachelor’s degree required; Master’s preferred
- 10+ years of senior-level marketing and communications experience
- 10+ years of leadership/people management experience
- Experience in healthcare, health insurance, or a highly regulated industry strongly preferred
- Proven success with CRM-driven marketing strategies and digital transformation
- Strong executive presence, communication, and strategic thinking skills
This is a high-impact leadership role offering the opportunity to shape strategy, drive innovation, and make a meaningful difference.
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Why Us?
At RCM Health Care Services, we redefine healthcare staffing, creating an environment where your career thrives and flourishes. Our commitment to your success is woven into the fabric of our culture, offering diverse opportunities for both seasoned professionals seeking challenges and newcomers ready to make their mark. As a part of the RCM family, you'll experience more than just a job – you'll find a platform for continuous growth and fulfillment.
We have cultivated an ecosystem where healthcare professionals not only find rewarding career opportunities but also a community that values their skills and dedication. Your success is our priority, and our collaborative environment ensures you're never alone on your professional journey. Competitive salaries and comprehensive benefits reflect our dedication to your well-being, allowing you to focus on what matters most – delivering exceptional care. Join RCM Health Care Services, a trusted partner with a proven track record since 1975 and embark on a journey where your path to a fulfilling healthcare career truly begins.
About Us
RCM Healthcare Services works with professionals across schools, healthcare, and community-based settings nationwide. We support both contract and direct hire opportunities, connecting people early in their careers and experienced professionals to roles that align with their experience and preferences.
With more than 50 years of staffing experience, our team understands the environments you’re stepping into and what it takes to be successful in them. We stay closely involved from first conversation through placement, with consistent communication, a reliable point of contact, and follow-through at every step. We’re committed to caring for the professionals we work with and the communities they support, and offer competitive pay and benefits designed to support your well-being.
RCM Healthcare Services is Joint Commission certified, reflecting a commitment to quality, compliance, and a consistent experience.