Salesforce Marketing Cloud Campaign Manager / Hybrid

Job ID: 264367    Posted 6/12/2024


Location: New York, New York


Job Type: Direct Hire


Category: HIM


Position: 264367


Skills: Salesforce


Salary Low: $100000 - Salary High: $110000


Duration: 2 Weeks



Job Description

For more than 30 years, this health plan has been committed to building strong relationships with its members and providers to enable New Yorkers to live their healthiest life.  This organization is modernizing their Marketing Department with digital marketing transformation to improve brand outreach, customer targeting, personalization, and overall efficiency in the marketing delivery model. Looking for a Salesforce Marketing Cloud Campaign Manager to be part of an agile model to optimize Salesforce Marketing Cloud to drive growth and retention.
Salesforce Marketing Cloud Campaign Manager / Hybrid (2 days in the Manhattan office and 3 days remote)
Salary Range is $100,000 to $110,000 with generous benefits
Position Overview:

  • Driving strategic marketing initiatives using the Salesforce Marketing Cloud platform.
  • Leverage marketing automation tools, data integration, and customer journey design to enhance engagement, optimize campaigns, and drive business growth.
  • Execute campaigns in all aspects of Marketing Cloud including, but not limited to, email, SMS, mobile, advertising and more.

Scope of Role & Responsibilities
Marketing Strategy and Execution:

  • Develop and execute marketing strategies using Salesforce Marketing Cloud.
  • Create and manage targeted email campaigns, personalized content, and customer journeys.
  • Optimize lead nurturing and conversion processes.

Salesforce Marketing Cloud Expertise:

  • Utilize Marketing Cloud Studios & Builders (e.g., Email Studio, Content Builder, Journey Builder).
  • Configure data models, data extensions, and contact models.
  • Implement A/B testing and analyze campaign performance metrics.

Data Integration and Automation:

  • Set up data integration between Salesforce Marketing Cloud and other systems with IT teams.
  • Automate marketing workflows and processes.

Content Management:

  • Collaborate with content teams to create compelling marketing collateral.
  • Ensure consistent branding and messaging across all channels.
  • Manage content libraries within Marketing Cloud.

Reporting and Analytics:

  • Monitor key performance indicators (KPIs) related to marketing campaigns.
  • Provide insights and recommendations for continuous improvement.
  • Track ROI and campaign effectiveness.

Required Education, Training & Professional Experience

  • Bachelor’s degree in Marketing, Business, or a related field.
  • 6+ years of marketing technology experience.
  • Proven experience managing marketing campaigns using Marketing Cloud.
  • Understanding of email/SMS marketing best practices, deliverability, and compliance regulations (CAN-SPAM, GDPR).
  • Familiarity with HTML, CSS, and AMPscript.
  • Understanding of customer segmentation and personalization.
  • Experience with Salesforce integration, preferred.

Licensure and/or Certification Required

  • Certification in Salesforce Marketing Cloud required

Professional Competencies

  • Strong analytical skills and ability to interpret data.
  • Excellent project management abilities.
  • Excellent attention to detail, organizational skills, and ability to manage multiple projects in a fast-paced environment
  • Excellent communication (verbal and written), negotiation, presentation and facilitation skills
  • Excellent organizational, planning and time management skills for handling multiple and conflicting activities
  • Ability to collaborate cross-functionally with marketing, design, and development teams.
  • Analytical mindset with the ability to interpret data and metrics to drive decision-making and campaign optimization.

Salary Range is $100,000.00 to $110,000.00 with excellent benefits (pension plan)

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Why Us?

At RCM Health Care Services, we redefine healthcare staffing, creating an environment where your career thrives and flourishes. Our commitment to your success is woven into the fabric of our culture, offering diverse opportunities for both seasoned professionals seeking challenges and newcomers ready to make their mark. As a part of the RCM family, you'll experience more than just a job – you'll find a platform for continuous growth and fulfillment.

We have cultivated an ecosystem where healthcare professionals not only find rewarding career opportunities but also a community that values their skills and dedication. Your success is our priority, and our collaborative environment ensures you're never alone on your professional journey. Competitive salaries and comprehensive benefits reflect our dedication to your well-being, allowing you to focus on what matters most – delivering exceptional care. Join RCM Health Care Services, a trusted partner with a proven track record since 1975 and embark on a journey where your path to a fulfilling healthcare career truly begins.

About Us

With a legacy spanning over 45 years, RCM Health Care Services is a leader in connecting healthcare professionals with rewarding career opportunities. Our foundation is built on cultivating relationships with school districts, setting the stage for our expansion into placing providers across diverse facility types. As we evolved, our expertise diversified across various divisions including School Services, Behavioral Health/ABA, Travel, Nursing, Therapy, HIM, Permanent Placement, Foreign Recruitment, Locums Tenens, and much more.
Our mission is clear: to elevate healthcare standards by empowering talented healthcare professionals and forming strategic partnerships with top-tier healthcare institutions and schools across the country. We proudly hold the Joint Commission Gold Seal of Approval, showcasing our commitment to the highest standards in healthcare.
Our commitment goes beyond filling positions; we actively build careers, foster growth, and make a profound difference in the lives of both our candidates and the patients they serve.